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two-dozen to two-thousand (an e-book publishing case study)

By on Nov 7, 2013 in case studies, e-book publishing | 2 comments

Platform. That’s the big buzzword in publishing these days. You’ve got to build your platform if you’re ever going to be successful in publishing. At least that’s what everyone says, right? But what if e-book publishing is itself the platform, and not the result of building one? Let me explain by throwing some numbers out there from a recent experience with an author I’ve been working with over the last year or so. In 2012, Alex Terego had a total of 5 books, all self-published. Throughout the entire year, he sold approximately two dozen copies of his books across all platforms. They were published in print through Createspace, and in e-book format on Amazon Kindle, Barnes & Noble for Nook, and in the iTunes store for books. If you looked at his blog and social media platform, you’d probably say that this makes perfect sense. He was getting about...

discover the freedom to explore [vintage ad]

By on Aug 22, 2013 in product reviews | 0 comments

Being a great blogger requires space to explore. It’s a creative medium, and success is usually dependent on being free to create. I don’t know many bloggers who get into it because they love managing technology. Most are writers, photographers, or some other artist practicing a craft. But the reality is that for bloggers, managing technology is the nature of the beast. At Fistbump Media, that’s one thing we try to address. That’s why we do managed WordPress blog and web hosting. We want to reduce the stress of managing the technology, so you have more time to create your art. You need space to explore and play. So we manage the technology for you, so you can… just. be. awesome. Aside from the web hosting services, we love design. So I try to create graphic tools like this to help us communicate key messages. In this vintage ad, I wanted to emphasize the...

thoughts on being a resource (and a blog party)

By on Aug 19, 2013 in social media strategy | 0 comments

“Remember this. Hold on to this. This is the only perfection there is, the perfection of helping others. This is the only thing we can do that has any lasting meaning. This is why we’re here. To make each other feel safe.” ― Andre Agassi I just jumped in blindly when I started blogging seven years ago. I had experience with web development and writing training programs, but the fine art of writing for readers was a new experience for me. I knew nothing about finding (and keeping) an audience captive and growing a platform as a (real) writer. There was a great deal of networking and studying the craft and technology of blogging that I had to get done. As a result, I owe practically everything I know about blogging to someone else somewhere along the way. Even today, as blogging continues to evolve, I continue to find myself studying, testing, and experimenting with new tools and...

is photography dead? [INFOGRAPHIC]

By on Nov 16, 2012 in social media strategy | 3 comments

I’ve done quite a bit of traveling outside the country over the last few years. And you’d say that I was a fool if I told you that I didn’t have a camera on me for any of those trips. Could you image being 10 yards away from a real, live lion in the wild in Africa and not getting a picture of it? However, I left the camera at home on my most recent trip to Haiti. Why? Mobile photography. With an 8MP camera (that also records 1080p HD video) on my DROID, and with social sharing tools like Instagram and Facebook, I found myself using my phone’s camera to capture and share the images instantly. What does that mean for the evolution of photography? And better yet, how can we leverage mobile photography and photo sharing tools to help us better tell our stories? Courtesy of...

the shocking truth about getting published

By on Nov 3, 2012 in e-book publishing | 46 comments

Nearly every blogger I know has the goal of getting published. Unfortunately, few ever reach that goal. Some struggle with the high perceived investment of time and/or money. Others feel like they may not be able to overcome certain technical aspects of publishing. Regardless of the obstacle, if you’re one of those bloggers who dream of getting published, then I’m here to share a shocking truth with you. It may not be the easiest thing you’ve ever done. And it is a lot of work. Our dreams and goals rarely ever just happen to us. But if you’ve been blogging for a while (six months or more), then the truth is… Getting published is easier than you think! (Click to tweet this!) Let me tell you a little story that might encourage you. I had been blogging for a few years when it happened for me. I was struggling with the idea that I wasn’t even close to...

brands and the facebook like [INFOGRAPHIC]

By on Oct 15, 2012 in social media strategy | 0 comments

I’ve talked to several business clients recently who want to establish a presence on Facebook, but they aren’t sure what it means and how they can use it to their advantage. This infographic provides some interesting insight into the motivations of Facebook users and how/why they interact with businesses. It’s important to have a strategy for obtaining Facebook likes, and giving your audience what they’re looking for. The question is, how are you leveraging Facebook for your brand? Source: Hubspot...

facebook for business: putting your expertise on display

By on Sep 26, 2012 in case study, social media strategy | 0 comments

As I meet with clients who want to set up a presence on the social media platform that everyone seems to be on, one thing that I’m regularly impressed with is that their experience extends far beyond the date that the Facebook page was created. So how do you highlight that expertise in your field? The answer is… by using the Facebook timeline! Before we talk about how to do this, let’s first lay some ground work to level-set what I’m talking about and the potential impact of not taking advantage of this tool. When you create a Facebook page, the history starts (by default) with that date and a “Joined Facebook” milestone. The problem with that is there’s more to you and your organization than the day you decided to join Facebook! You likely have a rich history of events and milestones that have brought you to where you are today, and it’s...

power to the online people [INFOGRAPHIC]

By on Sep 5, 2012 in social media strategy | 0 comments

I remember the day the earthquake hit in Haiti. I was in my office with a TV on one of the news networks. I looked over at my Twitter app when I noticed a stream of tweets about a the quake, and many even had pictures. Several minutes later the news networks started reporting on it, and those same images found their way onto TV. It’s interesting how social media scooped the major news networks. I recently came across this infographic that expresses some very real and key ideas about the power of social media. My question for you is this… How are you leveraging the power of social media to get your story out? Created by:...